Reasons and Solutions of Pragmatic Failures in Cross-cultural Communication
Zhaojingya *
Beijing Language and Culture University, China.
*Author to whom correspondence should be addressed.
Abstract
Aims: Pragmatic failure in cross-cultural communication mainly indicates that language failure is due to inappropriate language use of people from different culture backgrounds in the process of communication. Although there are many related research about the reasons of pragmatic failure in cross-cultural communication, the deep reasons are still need to explore. The author wants to give an analysis of pragmatic failures in cross-culture communication, combining both theoretical and empirical study.
Study Design: The author who summaries a lot of materials and tutoring experience about teaching Chinese and English students, gives a detail classification about pragmatic failure and then the author analyses the reasons and tries to give some suggestions for avoiding pragmatic failure.
Methodology: The author who had work as a tutor for both Chinese and English teaching observes some cross-cultural communications. She uses qualitative study to summaries different types of pragmatic failure and tries to find solutions to solve the pragmatic failure in cross-cultural communication.
Results: Although many things which result in pragmatic failure are various, the main reasons are linguistic knowledge, culture backgrounds and values and ethnical principle and so on.
Conclusion: Declining and avoiding pragmatic failure play vital roles in achieving successful cross-cultural communication. Thus we can improve pragmatic competence and Cultivate Cross-cultural Awareness.
Keywords: Pragmatic failure, culture, cross-cultural communication, pragmatic competence, cultural awareness