A Formula to Support an Online Marketing Strategy Implemented on College Students
XinYi Yan
College of Science, Sichuan University of Science and Engineering, Zigong, Sichuan 643000, China.
Yang Wang
College of Science, Sichuan University of Science and Engineering, Zigong, Sichuan 643000, China.
WenHao Hong
College of Science, Sichuan University of Science and Engineering, Zigong, Sichuan 643000, China.
XiangYang Cai
College of Science, Sichuan University of Science and Engineering, Zigong, Sichuan 643000, China.
XiaoLan Liu *
College of Science, Sichuan University of Science and Engineering, Zigong, Sichuan 643000, China.
*Author to whom correspondence should be addressed.
Abstract
In recent decades, an increased number of graduates has led to more fiercer competition in the job market. Therefore, the Chinese government offers a wide variety of policies to support citizen innovation, incentivising many college to start their own business, and replace the typical career path. Meanwhile, with the vast expansion of the Internet marketing of China, more and more college students are focusing on online marketing. However, the majority of entrepreneurs blindly start their internet marketing businesses or cannot find the idea start-up, that might succeed, mainly because that most entrepreneurs are not acquainted with policies, marketing strategies, start-up processes, and funding ideas . In this article, the trends of online marketing are combined by analysing the intense competitive job market faced by college students in China, the college student start-ups are connected with online marketing and the use of online marketing start-ups are studied to provide entrepreneurs with some theories and guidance. A low cost start-up evaluation model allows entrepreneurs to tweak and optimise their start-up projects.
Keywords: Web start-up project, online marketing trends, university student innovative undertaking, analytic hierarchy model.